Cookie Policy

To make our sites (,, and other websites on subdomains of and services work properly, we may place small data files called cookies on your device. This is common practice for most websites and web applications.

What are cookies?

A cookie is a text file containing information that is downloaded to your computer or mobile device when you visit a website. Cookies are useful because they allow websites to recognize a user's device. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. You can find more information about cookies at:

When we refer to cookies throughout this Policy, we intend to cover all similar devices including web beacons and log files.

How do we use cookies?

Our websites, services and SMART-TRIAL uses cookies for tracking, preference, and technical purposes. Cookies are used to track performance, improve websites, and improve marketing.

What type of cookies do we use?

When you use our website and services, the following categories of cookies may be set on your device:

First-party cookies

These cookies are primarily set by our services, such as SMART-TRIAL®. For the most part, they are strictly necessary to enable you to use our services and website.

Third-party cookies

In addition to our use of these applications, certain third parties and affiliates may set and access cookies on your computer in conjunction with web beacons. Some of which are only used for monitoring of our services (SMART-TRIAL), others are used for monitoring our websites.

Google Analytics (used in SMART-TRIAL services and on all websites)

Google Analytics - This Website uses Google Analytics to analyse the use of this Website. Google Analytics uses cookies, to collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the Website (including IP address) is transmitted to Google. This information is then used to evaluate visitors’ us of the Website and to compile statistical reports on Website activity.
Google’s privacy policy.

Click here to opt-out of Google Analytics.

Hotjar web analytics (only websites)

This Website uses Hotjar web analytics service. Hotjar may record mouse clicks, mouse movements and scrolling activity where we use this information to improve user experience. Hotjar collects information regarding pages visited, actions which are taken, country, device used, operating system, and browser used. Hotjar does not collect personal information that you do not voluntarily enter in this Website. Hotjar does not track your browsing habits across web sites which do not use Hotjar services. For more information about cookies used by Hotjar you may visit:

If you do not want to be tracked by Hotjar on websites, you can turn it off with a “do not track” header or visit

Google AdWords (only websites)

The Google AdWords cookie is used to track conversions from ads in the Google search and on the Google Display network, as well as retargeting. The retargeting is anonymous targeting of ads across the Google display network.

Click here to opt-out of Google AdWords.

Facebook (only websites)

The Facebook cookie is used for online behavioural advertising and for conversion tracking in connection to Facebook Ads.

Click here to opt-out of Facebook Ads.

HubSpot (only websites)

This Website uses Hubspot cookies for certain functional purposes as well as for tracking visitors’ identity, sessions and activity on the Website and authentication. For information on Hubspot cookies you may visit: We use some but not all of the cookies listed in the above link. Note that we do not use the Hubspot feature that gives users the choice to opt out of cookies.

We also note that we manually place the social media websites’ pixel codes on our pages (see below), and not through the use of Hubspot’s ads tool, and therefore Hubspot will not be able to control the placement of social media sites’ cookies on your browsers.

How to manage cookies

We will only set cookies on your device if you have provided consent. At no time can the cookie read any information from your hard drive, and you can remove it from your machine at any time. If you don't want to receive certain categories of cookies on our websites, you can use the tool provided by DAA to opt-out.